With an emphasis on how to effectively leverage Twitter and other Social Media channels to accomplish your communications goals, Larry Parnell, Program Director, and Jeanine Guidry, a May 2013 graduate of the online SPR program, will discuss strategies for reaching your target audience, improving your overall impact, and how GW’s online Master’s in Strategic Public Relations Program provides PR professionals the strategies and tactics to be leaders in the field.
During this webinar, Larry Parnell and our student panelists provide in-depth information about The George Washington University’s Strategic Public Relations Master’s Program, a look at the online learning experience, the unique perspective of a student enrolled in the online program, and answers to audience questions regarding admissions requirements and funding options.
In this webinar, David Smedley, Associate Director within GW’s Office of Student Financial Assistance discusses the financial aid process and eligibility criteria for graduate students.
Hear from the Director of GW’s Strategic Public Relations Program, Larry Parnell, as he discusses the impact social media had during the 2012 presidential election. This webinar also examines the best practices and lessons PR professionals can apply outside of the political realm, including how these practices are incorporated into GW’s Strategic Public Relations online program.
Larry Parnell is an Associate Professor and Director of the Strategic Public Relations program at The Graduate School of Political Management. Over a 30-year career, Parnell has held senior communications positions in consulting, on the client side and in politics.
GSPM’s unique mission as the foremost school of politics and strategic communications is designed to help you stand out and get ahead. It’s a capstone to your career; it’s an introduction to a new line of work; and it’s a way to understand how to build the necessary relationships across the ideological spectrum to get things done.
Kathryn Harris King is a graduate of the online Strategic Public Relations program. With over 20 years of experience, Kathryn’s work has transitioned from pure writing to external communication and public relations. She was looking for a program that would pair well with her extensive experience. Upon entering the program she was surprised at the depth of the networks she was able to form in addition to the rich and engaging curriculum.
Karina Alderete is a graduate of the online Strategic Public Relations program. Karina chose the program because she felt it was a strong match for her career goals. The program has already contributed to a promotion where she currently works. She was initially concerned about enrolling in an online program and how that would compare to a traditional classroom but found that the curriculum and course instruction was highly structured and rich.
Jeremy Bustin is a graduate of the online Strategic Public Relations program. Jeremy chose the program because he found it to be highly credible in the industry. Halfway through the curriculum he was able to land a position in the marketplace. He found interaction in the online environment to be more comprehensive than in a traditional classroom.
Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount. The topic of measurement is an ongoing debate [...]