Date: February 15, 2017 In this webinar, we will take a look at the role social media played throughout the 2016 Presidential campaign and the Trump presidency so far. We will explore his media and public relations strategy and focus on practices you could adopt, along with the mistakes he made that you should avoid [...]
Date: October 6, 2016 In this webinar: You will better understand the issues management process, grasp the crisis management life cycle and appreciate the key components of a crisis/issue communications plan Panelists: Larry Parnell, Associate Professor and Program Director at the George Washington University Transcript Annie: Okay great. Thank you everyone, again, for joining us. [...]
Topic: PR Lessons from the Campaign Trail 2016 Plus Hear from Our Graduate, Sultana Ali! Date: February 19, 2016 In this informative session, the Director of George Washington University’s Graduate School of Political Management and U.S. Congressman, Mark Kennedy, will provide analysis on the 2016 Campaign Trail. He’s also joined by the program director of [...]
Date: November 11, 2015 Time: 12:00 pm EST This webinar focuses particularly on how social media spreads and/or creates a crisis. How social media can be a tool to manage crisis more effectively. Professor Parnell also provides case studies that identify the best practices that might apply when facing or preparing for a crisis. Speaker: [...]
In this webinar, Erin Dick, recent graduate of GW’s Master’s in Strategic Public Relations program, discusses how she and fellow students apply the skills and competencies learned in the Strategic Public Relations curriculum to prepare a comprehensive and well-researched communications campaign proposal to address the STEM challenge. Hear Erin relate the findings of her Capstone [...]
Join Larry Parnell, Associate Professor and Program Director of GW’s Master’s in Strategic Public Relations program, as he introduces the Corporate Social Responsibility movement and its application to strategic public relations. He will review research and opinion on how CSR communications is an emerging trend for PR professionals and introduce webinar attendants to how CSR [...]
Hear from the Director of GW’s Strategic Public Relations Program, Larry Parnell, as he discusses the impact social media had during the 2012 presidential election. This webinar also examines the best practices and lessons PR professionals can apply outside of the political realm, including how these practices are incorporated into GW’s Strategic Public Relations online program.
During this webinar, Larry Parnell and our student panelists provide in-depth information about The George Washington University’s Strategic Public Relations Master’s Program, a look at the online learning experience, the unique perspective of a student enrolled in the online program, and answers to audience questions regarding admissions requirements and funding options.
With an emphasis on how to effectively leverage Twitter and other Social Media channels to accomplish your communications goals, Larry Parnell, Program Director, and Jeanine Guidry, a May 2013 graduate of the online SPR program, will discuss strategies for reaching your target audience, improving your overall impact, and how GW’s online Master’s in Strategic Public Relations Program provides PR professionals the strategies and tactics to be leaders in the field.